1) Stationary Gifts
Stationary gifts are the most common type of business marketing gift. They may include pens, highlighters, markers, pencil cases, calculators or office organisers. This category also includes paper gifts, such as jotter pads, clipboards, wall planners, calendars, diaries and so on. They are cheap and practical, but not always very imaginative.
2) Edible Gifts
Edible gifts include branded lollipops, fizzy drinks, chocolates etc. - anything that the customer can take away and enjoy eating or drinking. Depending on the product and supplier, you could brand the item itself, or you may be able to customise the packaging. Your outlay for these items will depend on what the gift is. Custom wrapped mints will cost a whole lot less than custom labelled bottles of wine.
3) Desktop & Business Gifts
A common category of business marketing gift are items that can either be used as part of someone's work, or are designed to sit on an office desk. Classic 'executive toys' are a good example of this category, as are picture frames, chalkboards and desk clocks. In many areas this category overlaps with that of stationary gifts. For instance, a keyring USB storage device could be considered as both. You can spend as much or as little as you want to on a business gift, from a few pence per unit to £50 or more.
4) Personal Gifts
In the personal gifts category are items that have no direct work use. The intention is for the customer to use them in their personal life. The scope for personal gifts is enormous. They can range from ashtrays to barbecue sets, to car phone
chargers, cheese knives and dog bowls. The key to success is to be creative in your ideas, without coming across as random. You need to know your customers and what they like to get up to outside of work. Personal gifts can be quite expensive
per unit compared with other categories.
5) Educational Or Playful Gifts
Bespoke Business Marketing Gifts From Ivory Graphics
At Ivory Graphics we specialise in custom promotional cards for businesses in all sectors. Bespoke playing cards, trump cards, tarot cards or simply novelty cards are memorable marketing products that will surprise customers and be genuinely used time and again. Creating a fun, useful product such as a pack of playing cards, complete with branding and messaging, is a far more effective use of your marketing spend than other promotional gifts, including calendars, notebooks and pens.
To find out more, have a read through our free guide: How To Promote Your Business Using Custom Playing Cards. The guide includes sections on playing card design, how to target your cards to the right audience and how to strike the right balance between quality and affordability. Click here to download your copy.